Eventura is a Bolton-based IT company with a young, 20-strong workforce that’s predominantly male. But that doesn’t mean everyone’s wellbeing needs are the same. True, there are some common themes – it’s a largely sedentary job with the pressure of constant deadlines – but one of the main reasons why we chose Vitality is that it can be tailored to suit each individual.

One person may need the final nudge to give up smoking. Another may need support in handling stress. Vitality enables us to offer the best possible benefits for every team member.

Workplace wellbeing doesn’t stop at the office door. It’s important for us to show that we don’t stop caring about our employees when they go home at night. Vitality represents the ethos of Eventura – rewarding team members for doing well, both in and out of the workplace. It also reinforces the idea of a healthy work/life balance. Everyone can clearly see that we care about their health and happiness. And that’s brilliant for morale.

COMMUNICATION IS KEY.

It’s vital to convey the whole message about what benefits and rewards are available. When we first introduced Vitality in June 2013, not everybody was sold on it because they couldn’t envisage how it would work for them. But those who did engage soon began to reap the rewards – and the others saw that. We featured one team member in our company newsletter, explaining how he was making the most of all the benefits – from gym membership to cinema tickets – and how it’s made a huge difference to his life. After that, five more staff joined the programme. It’s much easier to understand how something may work for you if you can relate to someone else who’s benefited. Nearly 75% of the workforce are now active members.

WORKPLACE WELLBEING IS A TEAM EFFORT.

The company directors have all embraced Vitality – and that sets a good example. Eventura lives and succeeds as a team, and good health plays a central role in that.

PEOPLE APPRECIATE SIMPLICITY.

Everyone’s really busy so it’s important that Vitality is easy to understand. The fact that you can access your account online makes it much more appealing than other healthcare providers.

INCENTIVES ARE A HUGE MOTIVATOR.

The prospect of cashback payments has given a few of the team that extra push to quit smoking. There’s plenty of healthy competition to see who can earn the most Vitality points. Most of us have taken advantage of the discounted gym membership, too. Several of us go every morning before work. We feel fitter and have lost a fair amount of weight. And the cinema tickets for being active are a big hit. Socialising after work used to always mean going to the pub – but now people are just as likely to see a film or go to the gym together.

VITALITY ADDS VALUE TO THE COMPANY.

We highlight Vitality in our job ads, then explain it in more detail during the interview process. Prospective employees are impressed. It’s one of the reasons why they want to work for us. It helps us appeal to the best candidates.

LITTLE THINGS CAN MAKE A BIG DIFFERENCE.

Vitality helps everyone see how you can reap the benefits from relatively small changes. Quite a few of us have got Fitbug pedometers to count the number of steps we do each day. It means we’re more likely to walk across the office to talk to one another, instead of sending emails. And at lunchtime, people now tend to leave their desks and take a walk into the city centre, even if the weather’s bad. So it’s changed office culture and communication. It’s helped us bond even more closely.

IT’S NOT JUST ABOUT PHYSICAL HEALTH.

The online Health Review highlights the importance of mental wellbeing. It’s made us stop and think about our own stress levels at work, and to identify ways to readdress the balance – making sure people take a proper break and don’t habitually work long hours, for example.

EVERYONE HAS MORE ENERGY NOW.

Since we introduced Vitality, productivity has improved and we’ve been able to attract more clients. Some of the team have taken up new sports – and met new potential clients in the process. People are rarely off sick now. In the past, we often had people off with ‘headaches’ or ‘tummy pain’ on Monday mornings. That doesn’t happen any more. Everyone seems to be more responsible with their choices over the weekend. And that’s helped make Eventura a happier, healthier place to work.

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