At Vitality, we understand that forming healthy habits doesn’t always come easily. That’s why our Active and Status Rewards help nudge people into making positive lifestyle choices by rewarding them with treats such as weekly cinema tickets, or bigger benefits such as discounted British Airways flights.

TURNING HEALTHY BEHAVIOUR INTO A HABIT

When people keep making healthy decisions, what starts out as a chore can soon become second nature. A study by health psychology researcher Phillippa Lally from University College London found that it took between 18 and 66 repetitions for a new behaviour – whether that’s eating an apple a day or going to the gym each morning – to become automatic (1). Vitality’s incentives can make the difference in this early transition period by helping members to understand their health and encouraging them to take those first steps to a healthier future.

A LITTLE INCENTIVE MAKES A BIG DIFFERENCE

People may be more likely to adopt healthy behaviours if they’re offered small financial incentives, according to a 2014 study at Newcastle University (2) involving more than 30,000 participants. Researchers found that even relatively small rewards, of as little as £3, could make people up to 50% more likely to change their behaviour. That’s why it’s so important that clients are made aware of all that’s on offer when they sign up to Vitality. Something as simple as knowing they’ll get a coffee from Starbucks if they earn nine points in a week can be all the incentive a member needs to stay on target.

So, take the time to talk through our Active Rewards and Status Rewards and show how the benefits can be personalised to your client’s or employees’  lifestyles. If they don’t like the gym, they could skip the discounted Virgin Active membership and count daily steps with a wearable fitness device instead.

MAKING INSURANCE REWARDING

Ultimately, healthy habits – such as regular exercise, a balanced diet and reducing alcohol intake – are essential for long-term wellbeing. But it can still be difficult to feel motivated or confident enough to take that first step. Vitality can provide the perfect solution by making it easier and more rewarding to commit to a healthier lifestyle.

THREE WAYS VITALITY HELPS FORM HEALTHY HABITS

  1. Get discounted gym membership with Virgin Active and earn Vitality points when they go for a workout
  2. Track activity levels by linking their activity trackers, including the free Moves app, the Polar heart rate monitor, Garmin, Fitbug and more
  3. On your bike! Get up to 50% cash back on a bike from Evans Cycles, up to a maximum of £500. Terms and conditions apply

Sources

  1. www.ucl.ac.uk/news/news-articles/0908/09080401
  2. www.ncl.ac.uk/press.office/press.release/item/financial-incentives-could-help-people-make-healthier-life-choices-copy
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