parkrun is a free weekly 5km event that is held in 310 parks and public spaces across the UK. It began in 2004 and now has 634,511 registered runners, who have taken part in 40,752 runs, covering an incredible 31,325,460 km in total.

With entrants including everyone from recreational joggers with baby buggies (or dogs!) to club competitors, parkrun is a fantastic demonstration of how the ‘get active’ movement is growing. That’s why we’ve chosen parkrun as one of our Vitality partners. As well as being an accessible way for our members to boost their health and fitness, every step they take counts towards their Vitality points total and these add up to valuable Status Rewards.


You may already have clients who are regular runners and who track their activity with a wearable fitness device. They may even be signed up to parkrun, in which case you should take the opportunity to tell them about the benefits of being a Vitality member. Every time they take part in parkrun – whether that’s running or volunteering as a steward or helper – they earn Vitality points that boost their Vitality Status. The more points they collect, the greater the rewards.

If your Vitality clients aren’t yet registered with parkrun, point them towards their local park and outline the benefits of taking part? From better health and fitness to Vitality discounts and rewards, we can’t think of a better reason to get up on Saturday morning and go for a parkrun.


If you’re looking for more reasons to introduce Vitality and parkrun to your clients, meet one of our Faces of Vitality run series bloggers. Claire Georghiades has been running since she was a teenager.

‘Getting fit after having children was important so I put my running shoes on again,’ says Claire. ‘More recently, parkrun events have been part of my story. Before I was diagnosed with skin cancer in 2012 I was fitter than ever and managed my fastest parkrun in 2011 in 26.02 minutes. No doubt being fit played a huge part in my successful recovery.’

Claire is a fantastic advocate for what we believe in – and reward – at Vitality: the benefits of regular exercise and making positive choices for a healthier life now and in the future. ‘My sister and I got talking about why we should exercise when modern life is so geared up to laziness,’ she says. ‘However, she and I have a particularly strong motivation, as our mother died of pancreatic cancer when she was just 59. She was much too young.’

Personal experiences like Claire’s are a great way to talk to your clients about the value of Vitality in supporting them to make the best choices about their health, and rewarding them for their commitment. It’s what sets us apart from any other health and life insurance providers.


As well as teaming up with parkrun, last year we introduced LifestyleCare Cover, our innovative protection product for customers concerned about the impact of later life illness.

Because people are living longer, degenerative conditions such as Alzheimer’s Disease, Parkinson’s Disease or the general effects of getting older mean that people find it increasingly difficult to look after themselves. The costs of making changes to their lifestyles, adapting their homes and paying for care soon mount up. While the local authority can help, there may be a gap between the support they can provide and what your clients want.

To help bridge this gap, VitalityLife has developed LifestyleCare Cover. LifestyleCare Cover is an option on Whole of Life Cover. It allows your client to access some or all of their Whole of Life Cover if they are unable to look after themselves meaning they can:

  • Take some pressure off family and friends who help to look after them
  • Choose the support that’s right for them
  • Help protect their home and any savings they may have

But whatever happens, their cover is guaranteed to pay out, in full, either during their lifetime or on their death.

In a recent parkrun newsletter, Dr Laura Phipps from charity Alzheimer’s Research UK outlined the link between lifestyle factors and dementia.

‘Medical conditions like high blood pressure and diabetes are known risk factors for dementia,’ said Dr Phipps. ‘People who develop type 2 diabetes in midlife have a 50% higher risk of dementia, while high blood pressure in midlife is thought to result in a 60% higher risk (1). So staying active may not only help to maintain a healthy body but could have knock-on benefits for brain health, too.’

‘There’s some evidence linking mental activity and taking up new hobbies with a lower risk of developing dementia. It’s also thought that social interaction and engagement is good for mental wellbeing,’ Dr Phipps continued. ‘parkrun ticks lots of boxes here – you’re not only getting your physical exercise but it’s a great social activity too. You may not need another reason for signing up but wouldn’t it be great to know that by running or volunteering regularly, you’re helping to keep your brain healthy?’


Fast track your potential earnings in five quick steps…

Find out if any of your clients are runners, or would like to be:

  • Ask if they’re registered with parkrun – if not, show them how easy it is to sign up and earn 10 Vitality points per run, or 5 Vitality points for volunteering
  • Explain how they could already be doing enough to earn greater rewards with Vitality which could offset the cost of their insurance
  • Show how Vitality products like LifestyleCare Cover give them financial security now and in the future
  • Look forward to greater client recommendations and retention when your clients see how Vitality rewards them with benefits like Starbucks drinks and cinema tickets, plus discounts on wearable technology and trainers, cashback on bikes, travel and more, all to make it easier for them to get healthy
Previous post

Rewarding healthy habits

Next post

Vitality GP: A view from a doctor

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *