Advice & Resources

3 ways to discuss Vitality rewards and cover: part 1

From discounted gym membership to cashback and weekly rewards, there’s an incentive for your clients to make healthy lifestyle choices for the long term. When you talk to your clients about Vitality, start by asking them how they like to keep active, which is a great way to introduce our discounts and rewards into the conversation.


Client response: I go to the gym
Adviser response: Vitality members can get 50% off monthly membership fees (a joining fee of up to £150 will apply) at Virgin Active Health Clubs (with the exception of Chiswick Riverside Health and Racquet Club), which could potentially save you hundreds of pounds every year1. You’ll also earn Vitality points when you go to a Virgin Active gym, which add up to great rewards, such as weekly cinema tickets and Starbucks drinks, discounts on British Airways flights and cash back on Mr & Mrs Smith luxury boutique hotels. If you’re already a member of another gym, you can still earn points through tracking your activity with the free Moves app or a range of other activity trackers that can link to Vitality.

Client response: I play sports
Adviser response: Did you know you can earn Vitality points which add up to rewards for exercise? Whether you’re enjoying a round of golf or going for a swim, link an eligible activity tracker to Vitality and earn points for being healthy. Vitality members are entitled to great discounts on wearable devices – for example, you’ll receive 50% off the price of a selected Garmin or Polar wearable device. And with Vitality, by linking your device or the free Moves app to your account, you can monitor your progress and earn even more points that lead to bigger rewards with Vitality.

Client response: I go running
Adviser response: As a Vitality member, you can save money on trainers – and earn rewards every time you run. You’re entitled to a 50% discount on a pair of sports shoes per member, per plan year at specialist UK running store Sweatshop. Link an eligible activity tracker to your Vitality account and you’ll also start to earn Vitality points, which lead to rewards such as weekly cinema tickets or Starbucks drinks. parkrunners can also earn Vitality points to increase their Vitality status when you run or volunteer with parkrun, a series of free weekly 5km runs across the UK.

Client response: I ride my bike
Adviser response: Want to upgrade? Vitality members receive up to 50% cashback depending on Vitality status, up to a maximum amount of £500, on the price of a bike from Evans Cycles for each adult on the plan, every three years. You can also get a half-price selected Garmin or Polar activity tracker, which you can link to your Vitality account. That way you’ll earn Vitality points every time you get on your bike and get your heart rate up.

Client response: I don’t do any exercise
Adviser response: Vitality rewards people for getting active and chances are you’re already moving a little more than you think. By taking advantage of Vitality’s great offers and discounts on wearable technology – for example, 50% off a selected Garmin or Polar activity tracker– and linking your device to your Vitality account, you can count your steps throughout the day and earn rewards. For earning 9 Vitality points for being active and tracking your activity, you can enjoy rewards like weekly drinks with Starbucks and cinema tickets with Vue and Cineworld. It’s a great incentive to do more exercise.

Details correct as at May 2015. Terms and conditions apply to all Vitality partners.


  1. Vitality research 2014 gym saving
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