Richard Purcell
Author Archive

Richard Purcell

Richard Purcell is Head of Technical Marketing at Vitality in the UK. Working closely with the product development and marketing teams, Technical Marketing provide insight into what’s going on in our markets, and the trends affecting them. They also help interpret what that means for both our business and advisers.

Richard’s interests include the use of new technologies, such as wearables and e-cigarettes, and the role they play in changing insurance products for the benefit of consumers.

existing customer review
Advice & Resources

The New Year brings new opportunities to revisit the requirements of existing clients. Although it can be time-consuming, making the effort to re-review the needs of your clients protection needs can help you bring in extra revenue. According to the well-documented management theory, the Pareto Principle, 80% of profitability is

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Advice & Resources

A study of Vitality members downloading the free Moves activity-tracking app since January 2015 has revealed that over 75% of those using the app are already earning nine Vitality points a week or more – enough for them to earn a Starbucks drink and Cineworld cinema ticket every week. Active

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Market Insights

Cancer can be a taboo subject and one that is difficult for advisers to raise with clients, even when talking about the benefits of life and health insurance. The solution is to change the conversation around cancer. Instead of talking about the bad things that might happen, Vitality highlights the

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Advice & ResourcesMarket Insights

There has been much focus on claims statistics in recent times, with protection insurers publishing information to prove that claims are indeed being paid and help show the value of these products. There’s been a lot of progress too with all major insurers now publishing their statistics. And the results

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Market Insights

With Vitality, the more active you are, the more benefits you’ll receive. And, crucially, that doesn’t mean being stuck in the gym for hours on end. Groundbreaking devices – such as Fitbug and Garmin trackers and Polar heart monitors – enable members to track their day-to-day activities, whether that’s doing

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Market Insights

With the Apple Watch launching in March, it’s expected to herald a new boom in wearable devices. In fact the market is expected to grow by 34% a year, rising from 17 million devices sold in 2013 to 187 million by 2020 (1).

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