Keith Kropman
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Keith Kropman

Dr Keith Kropman serves as Director of Marketing and People, and has been responsible for managing both the Marketing and HR functions of Vitality in the UK since 2011.

Starting his career as a medical practitioner in the UK and South Africa, Keith joined Discovery in 2000. Over a period of 10 years there he was responsible for a number of business functions - most notably HR and Internal Marketing and Comms, where he established what is today a vibrant culture that spans four continents, 10,000 employees and which has an obsession with placing the smartest and most motivated people at all levels of the business.

Since Discovery acquired the remaining 25% stake of the business in the UK, Keith has played an instrumental part in rebranding to VitalityHealth and VitalityLife, positioning Vitality as a health and wellness thought leader, and championing Vitality’s mission to help and encourage its members lead fitter and healthier lifestyles.