Dave Priestley
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Dave Priestley

David has worked within the healthcare market place for 20 years and has been the Sales Director at VitalityHealth since the launch of the company in 2004. As a member of the executive management team, Dave has played a key role in shaping the business strategy and taking VitalityHealth from a start-up business to become the 4th largest player in the market with 10% market share.

Prior to joining VitalityHealth, Dave trained as a pricing underwriter before moving into sales and was the sales director at CIGNA healthcare where he helped to grow the client portfolio to in excess of £100M API and broaden the distribution strategy into new channels and markets.